behind the brands & figures.

CHAMPELLI: THE ORIGINAL HYPE STRAIN KING
CHAMPELLI: THE ORIGINAL HYPE STRAIN KING
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Before cookies, runtz, or designer bags, there was champelli. born in sf, raised in the rap game, his champagne cut made him the original hype strain king—rare terps, rare cuts,... Read more...
COTTON KINGS: HOW GLOB MOPS CLEANED UP THE DAB GAME
COTTON KINGS: HOW GLOB MOPS CLEANED UP THE DAB GAME
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From a garage hack in huntington beach to 2,000+ smoke shops worldwide, glob mops redefined the dab game. sharper cotton swabs, eco bamboo sticks, and collabs like toro’s slurper mop... Read more...
DUCK, DROP, REPEAT: FUMI’S UNDERGROUND MENU TURNED HYPE INTO CULTURE
DUCK, DROP, REPEAT: FUMI’S UNDERGROUND MENU TURNED HYPE INTO CULTURE
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Duck sauce flipped weed into culture—an underground pouch that hit tiktok, ran nyc to la menus, and even sparked counterfeits on alibaba. from sauce drops to merch toys, fumi proved... Read more...
THE GELATO KID: SHERB MONEY’S RISE TO CANDY GAS KING
THE GELATO KID: SHERB MONEY’S RISE TO CANDY GAS KING
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From a garage bootcamp of gdp & green crack to blue sherb’s candy-gas takeover, sherb money built a cult legacy. cups, collabs & nerdz drops later, his ethos still stands:... Read more...
FRYD And FRAUD: THE DISPOSABLE VAPE THAT TOOK OVER THE STREETS
FRYD And FRAUD: THE DISPOSABLE VAPE THAT TOOK OVER THE STREETS
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Fryd started as dessert vapes—but by 2021, its name was hijacked into the streets with 2g thc disposables. no licenses, no testing, just candy branding & plug economy distribution. teens,... Read more...
LA KALADA: BARCELONA’S OG CANNABIS CLUB
LA KALADA: BARCELONA’S OG CANNABIS CLUB
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Born in barcelona’s underground, la kalada fused reggae, art & cannabis into a cultural sanctuary. co-founded by jahki revi & bobby kalada, it earned global hash honors, survived raids &... Read more...
TWINCITYCEO: FROM MIDWEST MUSIC TO GLOBAL GENETICS
TWINCITYCEO: FROM MIDWEST MUSIC TO GLOBAL GENETICS
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From directing chief keef videos to dropping strains at cookies, twincityceo turned midwest hustle into global genetics. with flagship candy cuts like blue nerdz, collabs on zruntz & zuper runtz,... Read more...
STIIIZY: HOW A POD SYSTEM TOOK OVER THE MARKET
STIIIZY: HOW A POD SYSTEM TOOK OVER THE MARKET
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Born from socal’s prop 215 roots, stiiizy flipped cannabis into culture—pods into status symbols, stores into art galleries. built by a navy vet with street smarts, it became california’s #1... Read more...
KUSHCO: VALLEY GAS, CUP CRED AND OG DNA
KUSHCO: VALLEY GAS, CUP CRED AND OG DNA
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Born in the valley & bred on gas, kushco carved a lane with award-winning ogs, small-batch discipline & a “super unleaded” lineage. from hitman wins to zalympix gold, they’ve kept... Read more...
FROM VERMONT TO THE VAULT: THE GREENDAWG CULTIVATORS CHRONICLES.
FROM VERMONT TO THE VAULT: THE GREENDAWG CULTIVATORS CHRONICLES.
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From Vermont hills to Sacramento warehouses, greendawg cultivators built their rep on phenohunts, elite genetics & no shortcuts—winning zalympix, transbay & nothing but fire while keeping the circle tight &... Read more...
Buchona Budz: Glam in the Garden
Buchona Budz: Glam in the Garden
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born in la & built by a latina entrepreneur, buchona budz blends narco-chic glam with west coast hustle. from bbl strawberry to bleu bandouliere, each drop hits like streetwear—scarce, stylish... Read more...
Hustle, Handcuffs & Hash: Doc’s Cannabis Legacy
Hustle, Handcuffs & Hash: Doc’s Cannabis Legacy
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From streetlight ballasts to billion-seed blueprints, Fwithdoc’s path ran through DEA stings, biker captivity, mega-farms, and live resin waves—building equity programs, fueling veterans’ access, and scaling Oni Seed Co into... Read more...