FRESH PRESS: SOLVENTLESS IN MOTION

ROSIN ROOTS IN SOCAL

Fresh Press emerged from Southern California’s hash wave, where surf, skate, and sesh culture intersect. Launched by Z and his grower Mike, early work began in garages with low-temperature plates, producing raw, unfiltered pulls of resin. The name reflected both the method and the product itself—“fresh” and “pressed” resin.

AWARDS BEFORE ADS

Recognition came before marketing. Fresh Press earned first place for rosin vape at Nothing But Fire, gold at Kushstock Los Angeles, and secured a podium finish at The Dabrite Invitational. These accolades positioned the crew firmly within the broader solventless conversation.

JAR TO PEN EVOLUTION

What started as jars of rosin evolved into single-source disposables infused with live terpenes for portability. Strains like Black Maple, Papa Burger, and Strawberry Pie became familiar offerings, proving their versatility in both dab and vape formats.

FARM TO PRESS GENETICS

Fresh Press cultivates its own flower, ensuring total control over the process. Each wash and press comes from in-house genetics developed for resin quality rather than yield. Varieties like Drunk Baddie and Limp Bizkit—both bred internally—reinforce their role as cultivators as well as extractors.

WE ROLL UP ALLIANCE

Retailers such as We Roll Up became consistent outlets for the brand. Exclusive drops, shop takeovers, and promotional flyers brought visibility to solventless products, with many consumers experiencing rosin for the first time through the Fresh Press label.

CULTURE CLIPS

Fresh Press leaned on authentic media over polished campaigns. Their content highlighted expo floors, skate sessions, and behind-the-scenes work. This approach reflected the grassroots nature of their craft and the community recognition they earned.

COMMUNITY AND COLLABORATIONS

Fresh Press has consistently engaged with the wider ecosystem. Collaborations with Truly Red Panda, Sk8Vape, and Yesca Finds, as well as joint efforts with SoCal Savages on 3D-printed packaging, emphasized their commitment to culture and innovation over building a standalone image.

RECREATIONAL DROP MILESTONE

In May 2025, Fresh Press transitioned into the licensed market. This milestone marked their evolution from an informal operator into a regulated brand with distribution pathways, signaling a new era of growth and recognition.

INFLUENCE ON THE SCENE

Fresh Press demonstrated that small, independent crews with limited resources could compete at the highest level of solventless production. Their achievements in competitions inspired other operators to refine their craft and enter the spotlight themselves.

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-Nugg Notes