ROOTS BEFORE REC
Before Instagram hype, Cookies dominance, or corporate grows, Matt “Rojo” Desantis was already building out rooms in Southern California. With more than three decades in cultivation, his journey began in the Prop 215 era—patient gardens, caregiver networks, and consulting on some of LA’s earliest large-scale facilities. His reputation was built on hands-on hustle: seeds, soil, scale, and survival.
DR. GREENTHUMB LINK
Rojo’s longtime relationship with B-Real became one of his strongest channels. While other brands fought for shelf space, Redline Reserve entered Dr. Greenthumb’s shops with direct co-signs. Drops like Super Chief weren’t just product releases—they were cultural statements backed by one of hip-hop’s cannabis icons.
SUPER CHIEF IGNITION
In November 2021, Redline launched Super Chief—reported as Purple Blossom × Oreoz—at Dr. Greenthumb’s Los Angeles location. Testing at 41.2% cannabinoids, the strain debuted with event-style marketing. Rojo stood alongside B-Real, framing the release not as trend-chasing but as a deliberate moment in California’s evolving legal market.
PURPLE BLOSSOM & RED DREAM
Only a month later, Redline doubled down with another takeover at the DTLA shop. Purple Blossom and Red Dream hit menus with bold candy-gas palettes, intentionally bred to cut through California’s saturated flower scene. Both reinforced Redline’s push to balance bag appeal with authentic lineage.
BLUEBERRY PURP COLLAB
In December 2021, Redline Reserve partnered with Wonderbrett to release Blueberry Purp. Wonderbrett rarely collaborates, so the partnership signaled respect for Rojo’s genetics and craft. The drop positioned Redline as a peer among California’s most respected flavor houses.
RUBY RED FOR INSANE
Rojo also bred Ruby Red (Blueberry × Mimosa × OZ Kush) for B-Real’s Insane brand. The collaboration blurred lines between breeder and celebrity brand, highlighting how legacy cultivators like Rojo supplied the backbone of high-profile catalogs while staying rooted in authenticity.
BOUTIQUE YET ACCESSIBLE
Despite maintaining boutique production, Redline’s red-and-black crosshair logo became a recognizable marker of authenticity across Dr. Greenthumb shops statewide. While not flooding the market, Redline achieved consistent visibility in key retail hubs, balancing exclusivity with accessibility.
CULTURAL CO-SIGNS
By 2023, B-Real publicly named Super Chief by Redline Reserve Genetics as one of his personal favorites. In a landscape where celebrity endorsements often feel manufactured, this co-sign carried weight—it was a genuine validation of Redline’s smoke by a legendary figure.
LEGACY IN MOTION
Today, Redline Reserve operates as a bridge brand: preserving legacy credibility while holding a stable presence in the licensed market. Rojo doesn’t chase clout, but his work is whispered with respect in grow rooms and breeder circles alike. The message is clear: the Redline isn’t for everyone—it’s a lane only genetics with real weight can cross.
YOUTUBE VIDEO
Presented by Nugg Notes
sources:
Wenzke, Marissa. “Look: B-Real of Matt “Red/Rojo” & B-Real). 
• “New Strains for Your Brain: December 2021.” Visit Hollyweed, 12 Dec. 2021 (updated 28 June 2023). Accessed 11 Sept. 2025. — (Purple Blossom & Red Dream DTLA drop in Dec. 2021; Wonderbrett × Redline collab “Blueberry Purp” & its lineage callout). 
• “Blueberry Purp.” Wonderbrett – Genetics. Accessed 11 Sept. 2025. — (official lineage: Grand Daddy Purple × WB’s Beyond Blueberry v1 × OZ Kush Cookies & Cream). 
• “Ruby Red Weed Strain Information.” Leafly. Accessed 11 Sept. 2025. — (Ruby Red bred by Rojo of Redline Genetics for B-Real’s Insane brand; lineage: Blueberry × Mimosa × OZ Kush). 
• “Redline Reserve | Dr. Greenthumb’s Los Angeles (DTLA).” Dutchie. Accessed 11 Sept. 2025. — (Redline Reserve brand carried at Dr. Greenthumb’s DTLA; Super Chief listing). 
• “Cannabis Flower — Dr. Greenthumb’s Orcutt.” Dr. Greenthumb’s. Accessed 11 Sept. 2025. — (Redline Reserve Super Chief on menu at another DGT location, supporting ongoing distribution beyond LA). 
• “Redline Reserve | DGT Orcutt.” Dr. Greenthumb’s. Accessed 11 Sept. 2025. — (brand page showing Redline Reserve stocked at Orcutt). 
• “Super Chief – Monko.” Toker’s Guide, 15 June 2023. Accessed 11 Sept. 2025. — (Super Chief lineage: Purple Blossom × Oreoz; background mention of launch visibility). 
• “Dr. Greenthumb’s Opens New West LA Location.” Visit Hollyweed, 18 Sept. 2023. Accessed 11 Sept. 2025. — (Rojo/Redline presence at DGT openings; long-standing relationship with B-Real). 
• “Red Line Reserve — Brand Page.” FLOWER CO. Accessed 11 Sept. 2025. — (“over 30 years of growing & consulting experience” for Redline’s cultivators). 
• “Redline-reserve.” Facebook Page Bio. Accessed 11 Sept. 2025. — (self-description: consulting available; cultivating for 30+ years).
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