West Coast Cure's history begins before the brand's recognizable crown appeared on cannabis packaging. According to the original account, founder Jerett Wasserman, @jcures, built the brand through medical-era cooperatives, delivery, extraction and festival culture.
Cypress Roots: Jerett Wasserman's Early Years
The original account identifies @jcures as Jerett Wasserman. He grew up in Orange County, California, with roots in Cypress. According to the caption, he began selling cannabis in eighth grade. By the age of 19, he had established a cultivation operation in his father's backyard. He was also living in a trailer where he operated a mobile growing setup. These early activities preceded the establishment of West Coast Cure.
2008: The Trailer Raid
In 2008, police raided Wasserman's trailer. According to the original account, the incident resulted in his first felony charge. The caption emphasizes that he remained silent during the legal process. It credits @pot_brothers_at_law, Pot Brothers at Law, with helping him defeat the case. The encounter became an important part of the founder's story. The account presents it as an early example of the legal risks he faced while working in cannabis.
2010: West Coast Cure Opens on Newport Boulevard
In 2010, Wasserman opened a patient cooperative on Newport Boulevard. He named the business: @westcoastcure_, West Coast Cure. The cooperative operated during California's Proposition 215 medical cannabis era. According to the original account, the location did not experience raids. However, changing legal conditions created pressure. Approximately one year after opening, the cooperative shut down.
Delivery Service and Further Legal Challenges
After closing the Newport Boulevard cooperative, Wasserman shifted to a delivery model. The original account states that he subsequently faced additional felony charges. Again, the caption emphasizes his decision to remain silent. It credits Pot Brothers at Law with helping him through those legal challenges. The period reinforced the difficulty of building a cannabis business under California's changing medical-market rules.
2012: A Backyard Extraction Lab
In 2012, Wasserman made a major investment in concentrate production. According to the caption, he used his brother's life savings to build a backyard extraction laboratory. The brand's own official history places the life savings differently: WCC's About page says Logan Wasserman entrusted Jerett his life's savings at the company's 2010 founding in their father's backyard, as start-up capital for the brothers' partnership. The account describes this as a pivotal step in the development of West Coast Cure. Within months, the company had produced an award-winning concentrate.
Hardcore OG Cake Badder Wins First Place
The product was: Hardcore OG Cake Badder. According to the original account, it won first place at High Times. The award established West Coast Cure's reputation in the concentrate market. The caption presents the victory as evidence that Wasserman's investment in extraction had produced a competitive product.
2013: Wiz Khalifa References Hardcore OG
The original account has @wizkhalifa, Wiz Khalifa, referencing Hardcore OG in a 2013 lyric, quoted as: "hardcore og lookin' like some cake batter". The lyric cannot be verified verbatim: WCC's own site tells the story as Wiz coining "Cake Badder" in his song with B.o.B, "High As Hell," while a lyric transcription renders the line "Hardcore butter, lookin' like some cake batter" — and the track is B.o.B's, featuring Wiz. The mention connected West Coast Cure's product with mainstream hip-hop. The caption describes the brand as appearing in lyrics, smoking circles and cannabis event lineups. It became an example of how a cannabis product could gain cultural recognition beyond its immediate market.
Black, Gold and the Crown
West Coast Cure developed a distinctive visual identity. The original account identifies: Black-and-gold packaging; A bold crown logo; An emphasis on flavor; Product consistency. The caption also credits J Cures with being the first to package cannabis in a tuna can. That claim is retained as an assertion from the original account. The packaging helped establish West Coast Cure as a recognizable brand.
CureJoints and CurePens
The original account identifies two product lines associated with West Coast Cure: CureJoints; CurePens. It emphasizes consistency across the company's products. The caption also notes that the brand did not rely on glass tips as a defining feature. Instead, it focused on creating products that delivered a dependable experience.
Rolling Loud and Coachella
West Coast Cure expanded its cultural presence through music events. The original account identifies: @rollingloud, Rolling Loud; Coachella. It describes West Coast Cure appearing in Rolling Loud green rooms and Coachella domes. These placements connected the brand with influential music audiences and artists. The caption presents festival culture as an important part of the company's visibility.
Running a Cannabis Brand Like a Record Label
The original account describes Wasserman's branding approach as similar to running a music label. It identifies: Merchandise drops; Collaborations; Event rollouts; New cannabis cuts. Rather than relying exclusively on dispensary sales, West Coast Cure built its identity through repeated cultural appearances. The caption characterizes J Cures as combining the mindset of a founder with the promotional instincts of a rapper.
2019: West Coast Cure Enters the Legal Market
In 2019, J Cures transitioned West Coast Cure into California's legal cannabis market. The original account emphasizes that the company did not rely on full vertical integration. Instead, Wasserman focused on brand development, distribution and product consistency. The caption describes the company's offerings as extending across: Cartridges; Hash; Edibles; Vapes. The legal transition represented another stage in a business that had already operated through medical cooperatives, delivery and extraction.
Fifteen Years, Hundreds of SKUs and Thousands of Shelves
The original account summarizes West Coast Cure's scale through three specific claims. The brand had developed over approximately 15 years. It offered hundreds of SKUs. Its products reached thousands of retail shelves. The black-and-gold crown remained central to the company's visual identity. The caption presents this continuity as part of the brand's appeal.
Legacy: From Homegrow Raids to Legal Distribution
Jerett Wasserman's story begins with cannabis sales in eighth grade, cultivation in his father's backyard and a trailer growing setup, followed by the 2008 trailer raid and first felony charge. He established West Coast Cure as a patient cooperative on Newport Boulevard in 2010, later moving to delivery after the cooperative closed. In 2012, he invested his brother's life savings in a backyard extraction lab. Hardcore OG Cake Badder subsequently won first place at High Times, and Wiz Khalifa's 2013 lyric helped bring the product into hip-hop culture. Black-and-gold branding, tuna-can packaging, CureJoints, CurePens and appearances at Rolling Loud and Coachella shaped the brand's identity. In 2019, West Coast Cure entered California's legal market and expanded into cartridges, hash, edibles and vapes. The original account presents J Cures as a founder who carried his brand from the Proposition 215 era into regulated cannabis.
Sources
nuggnotes (@nuggnotes). "Cured by Fire: The J Cures Story." Instagram, July 30, 2025. https://www.instagram.com/p/DMv2ktQBhOF/
The original Instagram post behind this article.
West Coast Cure. "The West Coast Cure Story." wcc.com (brand About page). https://wcc.com/about/
The brand's own official history: founded in their father's backyard in 2010 as a partnership between brothers Jerett and Logan Wasserman, with Logan entrusting Jerett his life's savings to help start the company; WCC "first gained popularity" after winning first place at the High Times Cannabis Cup in 2012 with its Hardcore OG Cake Badder. The page also carries the brand's telling of the Wiz Khalifa "Cake Badder" story (see the flag in the research notes) and documents the current product range — flower, joints and infused joints, vapes including the CUREbar, live rosin, live resin and ice-water-hash edibles.
First Smoke of the Day. "Pot Brothers at Law: Shut the F@ck Up, DUI Tactics, Search & Seizure." Acast, January 20, 2025. https://shows.acast.com/first-smoke-of-the-day/episodes/pot-brothers-at-law-shut-the-fck-up-dui-tactics-search-seizu
The episode page identifies Pot Brothers at Law as Craig and Marc Wasserman of Wasserman Law and discusses "their deep familial connection to the industry through Craig's son and founder of West Coast Cure, J Cures" — confirming J Cures (Jerett Wasserman) is Craig Wasserman's son and West Coast Cure's founder, and that the Pot Brothers are his father and uncle. It does not document the specific 2008 trailer case.
Weedmaps News. "16 Concentrate Brands You Should Know About." Weedmaps, July 8, 2019. https://weedmaps.com/news/2019/07/concentrate-brands-you-should-know-about/
Independent 2019 profile: West Coast Cure was "founded in Newport Beach, California in 2010" to cater to high-end extract consumers, and its BHOMB-line Hardcore OG "propelled West Coast Cure to stoner notoriety, as rapper Action Bronson vouched for its Hardcore OG cake badder." Corroborates the 2010 founding and the Cake Badder's fame; it does not name a Cup year or category.
SonicHits. "High As Hell" — B.o.B featuring Wiz Khalifa (lyric transcription). https://sonichits.com/video/B.o.B/High
The transcription renders the line as "I'm smoking Kush today, tomorrow, I'm a straight shatter / Hardcore butter, lookin' like some cake batter." The song is a B.o.B track featuring Wiz Khalifa. See the research flag on the wording below.
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