Proper Doinks: Where Hype Dies & Fire Survives

November 2, 2026 at 4:54 pm|By nuggnotes Media
Proper Doinks: Where Hype Dies & Fire Survives — original nuggnotes Instagram artwork

The original account identifies Adam and Paul as the founders behind Proper Doinks. They met at Connected California in Sacramento, and they later discovered they lived approximately 12 houses apart in Fairfield. That proximity helped turn a meeting into a partnership. A memorable RS-11 session introduced Adam to exotic flower. That experience helped establish the mission behind Proper Doinks, and it helped define the brand's focus on smoke quality.

Proper Doinks Founders Story

Experience Over Numbers: The Central Question

The central question behind Proper Doinks became: "But how does it smoke?" That question, in the original account's telling, replaced THC percentages and packaging as the measure of quality, and it became the brand's defining test.

Proper Doinks developed transparent review formats and live episodes. Its testing sessions included 30-plus-joint sessions, and those experiments helped develop the technical standards behind Proper Doinks' approach.

Midsbusters, Proper Reviews and the Proper Smoke League

Proper Doinks built several formats around that question. The Midsbusters rubric, Proper Reviews and the Proper Smoke League are all identified in the original account as part of how Proper Doinks turned smoke quality into a transparent, competitive and educational practice.

Proper Doinks TV: Building Credibility

The original account identifies Proper Doinks TV streams as an important part of this progression. Proper Doinks TV, @properdoinkstv, built credibility through live episodes, and the original account identifies battles on Proper Doinks TV, @properdoinkstv, as an important part of that progression.

Proper Doinks TV: Live Battles and Rolling-Bar Sponsorships

Proper Doinks expanded into live battles and rolling-bar sponsorships. The original account presents those battles and sponsorships as part of how Proper Doinks moved from reviews into live, community-driven competition.

April 2023: High Times Profiles Proper Doinks

In April 2023, High Times profiled Proper Doinks in a feature titled "Proper Doinks: The Art of the Roll." The coverage helped bring attention to the technical and educational side of Proper Doinks.

Proper Tip 2.0 and Rolling Accessories

Proper Doinks expanded beyond reviews and competitions into rolling accessories. The original account identifies Proper Tip 2.0 and the RAW × Proper Doinks Tip as part of that expansion, and it presents properdoinks.com as the home of Proper Doinks essentials.

The original account says Proper Doinks helped popularize several concepts within cannabis conversations, around smoke quality, transparent testing and rolling technique.

Legacy: Where Hype Dies & Fire Survives

Proper Doinks began with Adam and Paul's meeting at Connected California in Sacramento and their later discovery that they lived approximately 12 houses apart in Fairfield. From that start, through RS-11, 30-plus-joint testing, Midsbusters, Proper Reviews, the Proper Smoke League, Proper Doinks TV and an April 2023 High Times feature, Proper Doinks built a reputation around smoke quality rather than THC percentages or packaging.

Sources

nuggnotes. "Proper Doinks: Where Hype Dies & Fire Survives." Instagram, Sep 5, 2025. https://www.instagram.com/p/DOPcG5pD7TB/
The original Instagram post behind this article.

High Times Magazine. "Proper Doinks: The Art of the Roll." High Times Magazine, April 2023 issue (reprinted by NUG Magazine). https://www.nugmag.com/proper-doinks-the-art-of-the-roll/
The feature itself: founders Adam Payne and Paul Christmon met through work at Connected Cannabis headquarters in Sacramento, lived about a dozen houses away in Fairfield, and built their judging method on flavor and smoothness with a standardized roll — verifying the founders, the meeting, and the "approximately 12 houses apart" detail.

First Smoke of the Day. "Proper Doinks: A Connoisseurs Journey, What's Smoking & What's Not, Proper Smoke." Acast, Aug 18, 2025. https://shows.acast.com/first-smoke-of-the-day/episodes/proper-doinks
Adam and Paul (surname spelled "Pain" [sic] here) discuss their upcoming $10,000 cash prize competition and the @properdoinkstv account — third-party confirmation of the founders and the competition format.

Up the Hill Exclusive. Official website. https://upthehill.net/
A competitor's own site documents the "Proper Smoke League · 2025," the PSL, the Proper Cup — Flower Edition and the $120K High Rollers bracket — third-party confirmation that the league's name is Proper Smoke League.

Javier Hasse. "A $160K Bracket, Live Finals and Glass Heat: Proper Smoke Network Will Host a Connoisseur Event on Apr. 25." High Times. https://hightimes.com/events/proper-cup-2026-160k-bracket/
High Times' own coverage of the Proper Smoke Network names Adam (spelled "Pain") and Paul Christmon as the platform's builders — further third-party confirmation of the founders and the Proper Smoke naming.

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