behind the brands & figures.

Farmacy NYC Living Soil, Living the Dream
Farmacy NYC Living Soil, Living the Dream
|nugg notes
From Queens rooftops to licensed shelves, Pari Patel built Farmacy NYC on living soil, cultural roots & craft integrity. Seed giveaways, Desi grower meetups & KNF brews define her mission:... Read more...
Full Melt Hustle: Inside the World of Hash Tom
Full Melt Hustle: Inside the World of Hash Tom
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From Brazil to Seattle, Hash Tom built a solventless empire rooted in taste, trust, and terp precision. His menus set the bar for full melt, his posts call out the... Read more...
No Till of the Hill: Birth of No Till Hank Hill
No Till of the Hill: Birth of No Till Hank Hill
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From a 4-light setup in Nevada, No Till Hank Hill grew a cult following through regenerative farming, pop culture terps, and clean, small-batch craft. Alamo Beer, Sister Propane, and C3H8... Read more...
Clone Game Cold: Fiya Farmer’s Flavor Empire
Clone Game Cold: Fiya Farmer’s Flavor Empire
|nugg notes
Fiya Farmer built a terp empire from clones, not hype breeding hits like Zangria, Crunch Berriez & Znickerdoodle. No seeds, no shortcuts. Just hunted heat, resin-rich cuts & collabs with... Read more...
Burning Rope Pharms Heavy Diesel, Cowboy-Grown
Burning Rope Pharms Heavy Diesel, Cowboy-Grown
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Born in the SFV, Burning Rope Pharms built its name on pure gas—no clout, just rubbery, nose-curling diesel. From backyard grows to Rope Fuel and Wizard collabs, it’s cowboy-crafted flower... Read more...
QC Certified Para La Cultura, Meet Gerbz Herbz
QC Certified Para La Cultura, Meet Gerbz Herbz
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From Arizona alleys to LA mylar drops, Gerbz Herbz turned graffiti into a cannabis aesthetic. Known for hand-painted bags, strict QC, & collabs with Merfos & Doja Pak, he made... Read more...
From the Soil Up A K‑Dog Living Soil Story
From the Soil Up A K‑Dog Living Soil Story
|nugg notes
From NYC streets to Oregon beds, K‑Dog grows gas the right way—no bottles, no shortcuts, just compost & care. Eight years deep in living soil, his small-batch drops speak loud... Read more...
Fight Bred, Plant Fed The Freddie Bigg Story 🥋🌱
Fight Bred, Plant Fed The Freddie Bigg Story 🥋🌱
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From the cage to the cannabis game, Freddie Bigg built his legacy on craft, culture, and clean-grown pressure. From Kuksu Cali to SF Canna to co-founding Planta California, his journey... Read more...
Kush on My Brain: Pixels, Pre-Rolls and Pressure
Kush on My Brain: Pixels, Pre-Rolls and Pressure
|Angel Ortiz
Jade Marie Kush turned an iPhone 4 and a love for resin into a global cannabis lane. Starting in 2012, her macro shots of Cali imports lit up London feeds... Read more...
From Motitas to Mylar Kings: Don Merfos Exotics
From Motitas to Mylar Kings: Don Merfos Exotics
|Angel Ortiz
Don Merfos Exotics grew from a humble East Bay grow in 2018 to one of cannabis culture’s most coveted names. With candy-colored mylars, Latin-inspired strain names, and the iconic owl... Read more...
KAPOW: Taste the Tsssss
KAPOW: Taste the Tsssss
|Angel Ortiz
Kapow is SoCal’s flavor cult turned streetwear phenomenon. Born in backrooms and sesh tables, the brand built its identity on candy-cream berry terps—drops like White Berries, Melon Berries, and Premium... Read more...
CANDY BOX KING: The B Eazy Era
CANDY BOX KING: The B Eazy Era
|Angel Ortiz
From Boston streets to California packs, Bobby “B Eazy” built a brand on hustle and vision. After surviving six years of dialysis, he sold his car in 2020, flew to... Read more...