Fight Bred, Plant Fed

The Freddie Bigg Story 🥋🌱

From Cage to Cannabis

Freddie Bigg grew up in Fairfield, California, Filipino and Native roots, forged through football and fighting. In his twenties, he locked cages as a heavyweight, racking up a 7–1 pro MMA record and earning Bellator stripes. But fight checks didn’t cut it so he pivoted to the plant.

Kuksu Cali Beginnings

His entry into cannabis came through Kuksu Cali, a heady delivery operation serving real smokers. Each drop was hand-curated, each delivery a culture move. It wasn’t just weed, it was a vibe rooted in respect, tradition, and trust.

SF Canna Rises

Soon after, Freddie linked with legacy cultivators to launch SF Canna—a flavor-first, pheno-driven brand that became a go-to for Bay Area connoisseurs. No trends, no gimmicks—just exotic cuts and loud terps. They weren’t following the wave. They were the wave.

Planta Power Plays

By 2022, Freddie co-founded Planta California in Los Angeles. With no big investors and zero PR budget, they dropped Coffin Candy—a standout strain that earned cult status overnight. Planta’s menu stayed tight: all killers, no fillers.

Taste Over Tactics

Forget billboards. Freddie’s marketing play was flavor in the hands of tastemakers—chefs, barbers, tattooers, rappers. No influencer fluff—just real heads spreading the gospel of gas. The jars traveled farther than any ad campaign ever could.

Beyond the Bag

His impact extended beyond weed. Tattoo Lovers Care, a wellness line for healing ink, connected cannabis with skincare. Dice Lounge brought music, seshes, and energy to the LA community. Every project had purpose, every play built connection.

Legacy First, Always

Freddie Bigg rejects the corporate shortcut. He mentors new cultivators, champions small-batch fire, and holds the line for quality. “You can’t fake pressure,” he says. “You gotta grow it.” Craft isn’t an option—it’s the only way.

Bigg Vision Ahead

Up next? New collabs, new connoisseur drops, and maybe even international motion. But one thing’s locked: Freddie Bigg’s story is still flowering. And the roots run deep.

— Nugg Notes 🪴