behind the brands & figures.

Cold Cured, Candy Coated: The Frosé Genetics Story
Cold Cured, Candy Coated: The Frosé Genetics Story
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From SFV roots to bi-coastal motion, Frosé Genetics built a boutique empire on candy terps, viral packaging, and small-batch luxury. Cold-cured drops, collector sets, and East Coast ties keep this... Read more...
ALL THAI’D UP: ATU THE SITH STICK SAGA
ALL THAI’D UP: ATU THE SITH STICK SAGA
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Sacramento’s all.thaid.up—aka ATU—revives the Vietnam-era Thai stick with precision: indoor flower, fresh-press rosin, leaf wrap, and hand-tied hemp. Known for double-bladed “sith sticks” and early rosin-core donuts, ATU’s small-batch craft... Read more...
NO BROKE SMOKE: EXCLUSIVE SH*T ONLY
NO BROKE SMOKE: EXCLUSIVE SH*T ONLY
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Born on LA’s Eastside, No Broke Smoke LA curates elite, small-batch flower for a tight circle. No hype, no mid—just trophy-level buds for those tapped into the city’s true legacy.... Read more...
ICE, SOIL AND SOURCE: KENJANA EXTRACTS
ICE, SOIL AND SOURCE: KENJANA EXTRACTS
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 Kenjana Extracts, led by Marley in Lake County, crafts award-winning solventless rosin from seed to soil. Small-batch, single-source, and flavor-first—every jar is pure NorCal essence, stamped with the lion’s badge... Read more...
TERP MATES: TOYS, TERPS AND TROPHIES
TERP MATES: TOYS, TERPS AND TROPHIES
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From NYC sketchbooks to NorCal grow rooms, Terp Mates blends heritage cultivation with collectible art, limited indoor batches, nostalgic toys, and candy-gas classics that prove in the grateful garden, terps... Read more...
MALIBU FARMERS: SOIL, SUN AND SECRET CUTS
MALIBU FARMERS: SOIL, SUN AND SECRET CUTS
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Malibu Farmers grows candy-forward, soil-grown flower in the hills above Agoura. No faces, no gimmicks—just estate packs, hand-trimmed colas, and stealth drops for smokers who know the loudest packs don’t... Read more...
LEGENDARY ZAK: HOODBABY TO RARE BREED
LEGENDARY ZAK: HOODBABY TO RARE BREED
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From Oakland closets to Ball Family Farms’ Rare Breeds, L3gendary Zak turned hoodbaby genetics into industry fire—real pheno hunts, no fluff. Invader Zim sold out in 24 hours. Passion and... Read more...
SMACKED HIGH: THE SUPER SMACKED BROS STORY
SMACKED HIGH: THE SUPER SMACKED BROS STORY
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From NYC sesh tables to licensed Cali drops, Super Smacked Bros turned Mario flips and parody jars into a full-blown culture hub—streetwear, lounges, genetics, and gummies—proving “smacked” is more than... Read more...
AIN’T NOBODY COOL: FROM BOOTLEGS TO BARBARIAN MODE
AIN’T NOBODY COOL: FROM BOOTLEGS TO BARBARIAN MODE
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From $5 bootleg tees on Fairfax to cult collabs with Greendawg and Tedsbudz, Ain’t Nobody Cool built a brand on trolling hypebeasts, guerrilla merch drops, and staying defiantly weird. Cool... Read more...
KILL CO: KILL IN THE JAR, PRESSURE IN THE AIR, PEACE ON THE MIND
KILL CO: KILL IN THE JAR, PRESSURE IN THE AIR, PEACE ON THE MIND
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From Long Beach grow rooms to NYC’s top menus, Kill Co blends candy-gas genetics, chef-coded drops, and a peace-sign logo with lethal potency. No storefront, no clout chase—just legacy motion... Read more...
RARE CANDY: LEVEL UP OR GET LEFT BACK
RARE CANDY: LEVEL UP OR GET LEFT BACK
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Rare Candy flips Y2K nostalgia into terp-fueled collectibles—fake Wendy’s boxes, Glo Gang collabs, and sticker-led drops that move like cheat codes. Indoor candy gas only, no faces, just lore. If... Read more...
BOMB POPZ: FROM CANDY CAP TO CANNON PACK
BOMB POPZ: FROM CANDY CAP TO CANNON PACK
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From Detroit grit to LA heat, Bomb Popz built a candy-gas empire without clout chasing—plush mascots, diamond chains, and summer-break terp profiles. Micro-drops, trunk pickups, and cult collabs keep the... Read more...