New York's spray-pack market did not develop in isolation. Years before designer mylars filled New York bodegas, the Bay Area was already combining treated flower with sealed, flavor-driven packaging.
2012: The Bay Area's Tuna-Can Era
In 2012, the Bay Area was experimenting with terpene-infused cannabis sealed inside tuna cans.
The original account identifies Bazooka Joe Bubble Gum Cookies as one of the defining products of this early movement.
Long before New York's sprayed mylar bags became recognizable, the Bay Area was already combining treated flower with distinctive packaging.
The tuna can helped separate the product from conventional flower sales.
Rather than being presented in an ordinary bag, the cannabis arrived in a sealed container associated with freshness and presentation.
The caption describes this as one of the early examples of terpene-infused cannabis being marketed through packaging.
November 2012: Rocmelo's Bubblegum Post
An early online reference appeared in November 2012.
According to the original account, an X user named Rocmelo published one of the first online posts discussing Bazooka Joe.
The post read: "Bazooka Joes bubblegum cookies from greendoor.. smells n taste just like bubblegum"
The comment emphasized the product's unusual flavor and aroma.
Rather than describing traditional cannabis characteristics, the post compared the flower directly to bubblegum candy.
This became an early example of the product's distinctive marketing identity.
2013: Reddit and Instagram Ignite the Hype
By 2013, Reddit and Instagram were helping spread the product's reputation.
The original account describes repeated online discussion about its unusually strong taste and smell.
The canned presentation also contributed to the product's appeal.
The excitement centered on the idea that the flower retained an unusually recognizable bubblegum flavor.
Online discussions helped turn a relatively localized product into a recognizable name among cannabis enthusiasts.
Inside the Spray: Green Door's Alleged Operation
The original account connects Green Door SF with one of Northern California's earliest alleged commercial postharvest infusion operations.
Between 2012 and 2018, Green Door was rumored to have operated a system for treating flower after harvest.
The caption identifies Chosen, also known as CHSN415, as the alleged source of the flower.
According to the online accounts described in the original post, the process involved: sourcing flower from Chosen, infusing it with terpenes, sealing it in cans with nitrogen, and selling it as Bazooka Joe Bubble Gum Cookies.
Green Door reportedly handled the spraying and packaging.
The original account presents these operational details as reported allegations rather than independently established facts.
The distinction is important because the story's central claims about who sourced and treated the flower come from online accounts.
January 2016: A Leafly Reviewer Travels From Los Angeles
The product's reputation continued growing beyond San Francisco.
In January 2016, a Leafly reviewer reportedly drove from Los Angeles to purchase the flower.
The review stated: "picked up some bazooka joe bubblegum (tastes just like bubblegum) s/o to the greendoor."
The original account uses this review to illustrate how the product had developed a following beyond its original market.
The bubblegum comparison remained central to its identity.
December 22, 2017: High Times Amplifies the Product
On December 22, 2017, High Times posted the strain to Facebook.
The original caption reports approximately 4.9K likes.
One commenter, identified as Michael S*, wrote: "tastes just like bazooka joe's bubblegum candy amazing."
The post helped bring the product's reputation to a wider audience.
The original account describes the situation as one in which the product was publicly celebrated for its flavor while its alleged infusion process remained less discussed.
Snoop Dogg Co-Signs the Can
Bazooka Joe Bubble Gum Cookies eventually received a celebrity endorsement from Snoop Dogg.
According to the original account, Snoop endorsed a limited-edition tuna can carrying his name.
The caption identifies this as the birth of the first celebrity-endorsed sprayed brand.
The endorsement gave the product another level of cultural visibility.
Its identity was no longer limited to the Bay Area's online cannabis community.
The combination of a recognizable celebrity, distinctive packaging and candy-inspired flavor helped bring the product to a wider audience.
2017: Cali Plug Calls Out the Spray Game
The product also became the subject of public criticism.
In 2017, Los Angeles cannabis figure Cali Plug called out the spray practices associated with Bazooka Joe Bubble Gum Cookies.
According to the original account, the criticism triggered an online feud lasting approximately a year.
Cali Plug claimed that he had "bodied" the brand.
The dispute brought attention to the question of how sprayed cannabis was being marketed and whether consumers understood how it was treated.
The controversy became part of the product's history.
2018–2019: The Bubblegum Cookies Collapse
By 2018–2019, the original account describes Bazooka Joe Bubble Gum Cookies as collapsing in popularity.
The sprayed tuna cans disappeared.
However, the underlying approach did not disappear permanently.
The caption presents this period as a pause before similar techniques resurfaced in different product formats.
2020: Spray Technology Returns
By 2020, the original account says spray technology had returned through: distillate-sprayed trim, terpene-infused joints and flavored cartridges.
The products differed from the original tuna-can flower, but the marketing approach continued to emphasize recognizable flavors and packaging.
The caption connects this development with the larger spray-pack movement that would later gain attention in New York.
The Quiet Legacy of Chosen
The original account identifies Chosen as an important figure in the alleged early Bay Area operation.
According to the caption, Chosen never publicly discussed the scale, risks or fallout associated with the reported operation.
Nevertheless, the original account credits the alleged playbook with changing cannabis marketing.
The combination of terpene-treated flower, sealed cans and flavor-driven branding became an early reference point for later spray-pack marketing.
Legacy: San Francisco's Blueprint Travels East
The Bay Area's early tuna-can products helped establish a recognizable approach to cannabis marketing.
Bazooka Joe Bubble Gum Cookies connected flavor, packaging, online promotion and celebrity exposure years before New York's spray-pack movement.
The original account traces the story from Rocmelo's 2012 post through the 2017 High Times attention and Cali Plug controversy.
By 2020, similar techniques were resurfacing in other cannabis formats.
The caption closes by connecting the Bay Area's earlier experimentation with New York's later adoption of the spray-pack concept.
The next chapter was already approaching. The mylars are coming.
Sources
nuggnotes. "New York Spray Packs Pt 1." Instagram, 8 Dec. 2025, https://www.instagram.com/p/DSA3J3kkj1V/.
The original Instagram post behind this article.
"Sprayed Terps: The New Threat to Authentic Cannabis in New York." NYS Cannabis Connect, 30 Apr. 2025, https://nyscannabisconnect.com/sprayed-terps-the-new-threat-to-authentic-cannabis-in-new-york/.
Documents terpene-sprayed flower as a real, current practice — bland bulk flower sprayed to simulate a flavor profile, with candy and bubblegum flavorings specifically flagged; verifies the spray-pack phenomenon generally, not the Bazooka Joe narrative.
"What Is Sprayed Weed: Risks & How to Spot It?" Fun With Dizzies, https://funwithdizzies.com/what-is-sprayed-weed-risks-and-how-to-spot-it/.
Defines sprayed weed and records "spray pack" as the street term for post-harvest flower treated with artificial terpenes or distillate; context for the terminology the story uses.
"Bay Area's Best Medical Cannabis Lounge Goes Cannabis-Free." East Bay Express, 1 Sept. 2015, https://eastbayexpress.com/bay-areas-best-medical-cannabis-lounge-goes-cannabis-free-2-1/.
Verifies The Green Door was a real San Francisco medical cannabis dispensary on Howard Street (home to the Lounge8Four7 consumption lounge) operating in the middle of the draft's claimed 2012–2018 era; it says nothing about canned or sprayed flower.
"Cali Plug: Telegram Is Dead, Trap Condos, Disrupting the Industry, Million$ on Snapchat." First Smoke of the Day, Acast, 9 Dec. 2024, https://shows.acast.com/first-smoke-of-the-day/episodes/cali-plug-telegram-is-dead-trap-condos-disrupting-the-indust.
Verifies Cali Plug as a real, prominent Los Angeles cannabis figure whose social-media era began around 2015–16; the episode contains nothing about Bazooka Joe or any spray callout.
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