behind the brands & figures.

ELEPHANT IN THE BLOOM, CANNABIS FOR THE 1 Percent
ELEPHANT IN THE BLOOM, CANNABIS FOR THE 1 Percent
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From hand-built cold rooms to UV-blocking violet glass jars, @elephants_growth crafts flower for the few. Living soil, spiritual cultivation, and OG-level precision yield $150 eighths and $1K zips—luxury cannabis where... Read more...
SOUR GRAPES And SWEET BETRAYAL: DON’T BE WEIRD
SOUR GRAPES And SWEET BETRAYAL: DON’T BE WEIRD
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Twice burned by corporate takeovers, the grower behind Candy Paint Flowers and Life Is Not Grape rebuilt from grief. Don’t Be Weird rose with no partners, no investors—just trauma, terps,... Read more...
HIGH BELTS And HIGHER TERPS: MEET UP THE HILL
HIGH BELTS And HIGHER TERPS: MEET UP THE HILL
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From SoCal OG roots to NorCal hash trophies, Up the Hill built a brand on grit, discipline, and small-batch gas. Seed hunts, self-washed resin, and Proper Cup wins define a... Read more...
TRAP TESTAMENTS: THE BOOK OF PAUL And THE 91 OG
TRAP TESTAMENTS: THE BOOK OF PAUL And THE 91 OG
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Vegas-born “Trap Jesus” built his legend on a sacred ’91 OG cut, trap-grown perfection, and a gospel of letting the hood eat. From Proper Cup wins to a 400+ post... Read more...
RIBBIT & RIP IT: HOW WEST COAST CONNOISSEURS LEAPT INTO ELITE GENETICS.
RIBBIT & RIP IT: HOW WEST COAST CONNOISSEURS LEAPT INTO ELITE GENETICS.
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From Seattle roots to global reach, West Coast Connoisseurs built its name on exclusive genetics, award-winning drops like Toad Venom, and a culture of scarcity. With small-batch releases and worldwide... Read more...
FULL MELT, FULL CIRCLE: THE DOCHAZED DOCTRINE
FULL MELT, FULL CIRCLE: THE DOCHAZED DOCTRINE
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From Italy’s forums to Barcelona’s club scene, Dochazed mastered every solventless style—winning 80+ cups and shaping Europe’s hash game. His no-shortcuts approach, elite flavor, and U.S.–EU bridge work make him... Read more...
TOADALLY BRANDED: HASHTRIBE’S TOAD TAKEOVER
TOADALLY BRANDED: HASHTRIBE’S TOAD TAKEOVER
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California based, creative Hashtribe turned Toad Venom into cult lore—blending design, satire, and world-building into cannabis branding magic. From Puffcon pop-ups to coast-to-coast collector jars, his frog-fueled vision proves craft... Read more...
THE MAKING OF BAKED BODEGA: A NYC LEGACY BRAND WITH GLOBAL AMBITIONS
THE MAKING OF BAKED BODEGA: A NYC LEGACY BRAND WITH GLOBAL AMBITIONS
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From uptown haze sessions to rare West Coast genetics, Big B built Baked Bodega on Spanish-NYC authenticity and personal legacy. With signature Wallabees drops and black market dominance, the brand... Read more...
REKTIPZ: HOW A GLASS TIP BECAME A CULTURAL STAPLE
REKTIPZ: HOW A GLASS TIP BECAME A CULTURAL STAPLE
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Born in Sacramento as a DIY fix for resin drip and scooby snacks, Rektipz grew from 20 handblown tips into a global smoke standard. Durable, reusable, and collectible, they turned... Read more...
THE DONUT GENERAL: HOW TERPSARMY WON EUROPE’S HASH WAR
THE DONUT GENERAL: HOW TERPSARMY WON EUROPE’S HASH WAR
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From Barcelona clubs to Amsterdam menus, Lorenzo built TerpsArmy on elite flower, solventless mastery, and the game-changing “terps donut.” Award-winning hash, global collabs, and a skull-logo streetwear line turned his... Read more...
WAVE MAKERS: HOW TSUNAMI SEEDS IS DROWNING THE MID GAME
WAVE MAKERS: HOW TSUNAMI SEEDS IS DROWNING THE MID GAME
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West Coast-bred and flavor-obsessed, Tsunami Seeds pushes gas-heavy, bag-ready genetics like Animal Tsunami and Fugu. No hype drops—just small-batch seeds, clone cuts by DM, and rosin collabs with Masterball Melts.... Read more...
10 TOES DOWN IN KICKS And KUSH: MEET JUST FEATS
10 TOES DOWN IN KICKS And KUSH: MEET JUST FEATS
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From rare Jordans to small-batch rosin, Atlanta-born “10 Toes” built Justfeats on hustle, exclusivity, and style. Sneaker pop-ups, early releases, and designer cannabis drops keep his brand hot—proving kicks and... Read more...