THE DONUT GENERAL: HOW TERPSARMY WON EUROPE’S HASH WAR
From the underground cannabis culture of Rome to the global stage of hash excellence, Lorenzo—founder of TerpsArmy—has built a terpene-driven empire. His journey blends relentless hustle, strategic expansion, and an innovation that changed how Europe smokes forever: the Terps Donut.
ROMAN ROOTS & CANNABIS DREAMS
Lorenzo grew up in Rome, where cannabis culture remained firmly underground. Inspired by the open cannabis scenes in Amsterdam’s coffeeshops and Spain’s private cannabis clubs, he moved to Barcelona in 2013. Starting as a promoter, he learned the industry from the ground up, developing connections and absorbing the nuances of Spain’s gray market.
PROMOTER TO PROPRIETOR
In 2017, Lorenzo opened the first TerpsArmy club—ironically located in the same building where he once worked the door. His vision was clear: create a terp-chasing community centered on elite flower, premium hash, and unmatched hospitality. The club thrived despite constant police scrutiny, operating with grit and precision in an unpredictable legal landscape.
DONUT JOINT ORIGINS
Around 2015–2016, Lorenzo connected online with Bobby Trill, who shared rolling techniques for “donut” joints—flower wrapped around a rosin core. Lorenzo refined the process into what became the “Terps Donut”: a precision-crafted roll with 0.8g of rosin and 2g of top-shelf flower. Designed for slow burns and maximum terpene expression, these ultra-limited joints redefined premium smoking experiences in Europe.
HASH HOLES GO GLOBAL
In 2018, at Spannabis, Fidelytings discovered the Terps Donut and introduced the concept to the U.S., sparking the American “hash hole” wave. Lorenzo’s innovation earned him international recognition, culminating in his honoring at the first National Hash Hole Day in Los Angeles in 2023.
AMSTERDAM EXPANSION
In 2021, Lorenzo opened TerpsArmy Amsterdam—a luxe, high-concept cannabis space. By 2022, it earned Best Hash Menu, Best Pre-Roll, and Second Place Hybrid (Candy Warhol) at major competitions. A second Amsterdam location soon followed, solidifying TerpsArmy’s position as one of Europe’s elite cannabis brands. By 2024, their solventless dedication kept them competing at the highest levels.
HASH AWARDS & ROSIN MASTERY
TerpsArmy’s competition track record is stacked. In 2024, they claimed First Place in Club Flowers (Zangria) and Best Club Entry (Gelato 33 S1) at the IC 420 Growers Cup. In 2019, they won First in Cannabis Clubs and Second Place Indica at Spannabis with Gelato #6. Their relentless pursuit of flavor-rich, solventless excellence has made them a respected authority in the hash space.
STREETWEAR, SKULLS & CULTURE
The TerpsArmy skull-in-helmet logo, complete with a donut bite, has become an icon in European cannabis culture. Collaborations with brands like Doe BCN and Purize Filters have merged streetwear and cannabis into a unified lifestyle—spotted everywhere from Spannabis show floors to city streets across the continent.
GLOBAL TERP MISSION
Lorenzo documents and engages with cannabis culture worldwide, from Morocco’s hash-making regions to Southern California’s solventless scene. His approach blends brand building with cultural exchange, spreading the TerpsArmy ethos across borders.
FROM CLUB TO ICON
What began in Barcelona has grown into a continental cannabis force. Through passion, flavor innovation, and a commitment to community, Lorenzo has transformed TerpsArmy from a single club into an enduring global brand in the hash world.
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— nugg notes 🪴
sources:
Lorenzo D’alo interview and profile in Fat Nugs Magazine Interview with Lorenzo D’alo of Terps Army •First Smoke of the Day podcast description Terps Army: Barcelona & Amsterdam Coffeeshops, Raids, Passion for Hash •That’s Good PizzZa interview summary (
) Episode 88: TerpsArmy •Sensi Seeds articles on Amsterdam coffeeshops and hash holes Hash Holes & Donut Joints: The Art of Mixing Weed with Hash •Leaf Nation (Leaf Mag) feature on Barcelona cannabis clubsCannabis in Catalonia •LA Weekly on Hash Hole Day National Hash Hole Day Kicks Off •Additional insights from regional cannabis publications and guides Terps Army - Cannabis Clubs in Barcelona •
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