SMACKED > HIGH: THE SUPER SMACKED BROS STORY
Super Smacked emerged from the heart of New York City’s underground scene, blending pop culture parody with uncompromising cannabis quality. Founded in 2012 by the duo known as Super Smacked and Super Smacked Bros, the brand began as a stoner streetwear project—graphic tees, slap stickers, and clever Mario-inspired flips. From the start, the mission was clear: prioritize taste over trend, authenticity over hype.
TOAD MODE ACTIVATED
The first wave of designs featured their signature X-eyed Toad character—instantly recognizable and loaded with personality. It was streetwear with an insider’s wink, quickly building a loyal following among smokers who appreciated the balance of humor and heat.
PARODY TO PACKAGING
By 2018, Super Smacked Bros evolved from clothing into full-blown cannabis branding. The X-eyed Toad made the jump from shirts to jars, mylars, and tins. Founder Jay began flooding sesh tables in both New York and California with standouts like Peach OG and Yoshi Gas—each strain wrapped in vibrant, cartoon-heavy designs that were both collectible and trap-approved.
STUDIOS & SUPPLY
As demand grew, the brothers expanded into Super Smacked Studios—a creative and production hub offering DTG printing, label design, embroidery, and 710 packaging solutions. They weren’t just pushing their own products; they became the behind-the-scenes plug for numerous traditional market crews, supplying the tools to elevate their branding.
RAY BRINGS THE BEARS
In 2021, Ray introduced the now-famous Super Smacked Bears—potent 60mg gummies packed in loud, parody-labeled jars. These weren’t dispensary candies; they were pure bodega heat, designed to stand out in any lineup.
THE SMACKED LOUNGE
By 2023, the brand expanded its cultural footprint with The Smacked Lounge—a weekly NYC pop-up that became a cornerstone of the local sesh circuit. Featuring 20+ brands, live DJs, premium rosin, and high-end glass, the lounge attracted crowds from Queens to the Bronx and solidified the Bros as community builders.
WELCOME TO THE SMACKED PARTY
On 4/20, Super Smacked teamed with House of Wafflez to drop “Smacked Party” (Kush Mints × White Cherry). The launch came in Mario-themed bags and nostalgic retro flips—an embodiment of the brand’s playful but potent identity.
LICENSE READY, TRAP ROOTED
In 2024, Super Smacked Bros officially entered the legal market with SmackedBros Genetics. Their lineup now included THCA pens, CCELL hardware, and QR-coded jars—signaling their evolution into licensed operations while maintaining the same underground flavor and pressure that built their name.
JAY & RAY: MEME TO MOVEMENT
Jay commands the brand’s voice, visuals, and cultural narrative. Ray drives the product, events, and distribution. Together, they’ve turned a meme-worthy streetwear idea into a self-sustaining cannabis universe that moves between markets with ease.
SMACKED AIN’T JUST A HIGH—IT’S THE CODE
OG built. Never cloned. Always louder. The Super Smacked Bros have proven that with the right blend of creativity, consistency, and culture, a brand can become more than a name—it can be a movement.
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— nugg notes 🪴
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