SOUTH SHORE TO STUDIO HUSTLE
jeu green came up on boston’s south shore. before tents, it was tracks—engineering at scrap yard studios in avon while studying audio at the new england institute of art.
BARS BEFORE BUD
from 2013–2017, music was the mission. but even in a cramped la apartment, jeu green kept an heirloom og kush cut thriving in a closet tent. the plant outlived the rap dreams & became his future.
DIRT IS BORN
he called it DIRT—a flip on the “dirt weed” diss. for jeugreen, DIRT meant flavor, grind & pride. by 2023, his bio read: “i grow DIRT… RESPECT THE GROWER.”
MANTRA TO MOVEMENT
what started as a caption became merch, then a message. in 2024, he linked with carrots by anwar carrots—DIRT hit the streets as both fire flower & fashion.
CRAFT OVER CONVENIENCE
no auto-feed. no shortcuts. jeugreen hand-trims every cola, sleeps in the grow room & documents every step. “DIRT has to taste like work.”
HALL OF FLOWERS HEIST
at hall of flowers santa rosa, he slipped wiz khalifa a prototype dirt bag—then crowdsourced the drop footage. overnight, DIRT went from booth to buzz.
GROWER W/ A SOUNDTRACK
september 2024, he dropped respect the grower—a hip-hop grow anthem & walk-up track for the DIRT booth. sound & soil, locked in.
THE DIRT TRAP OPENS
in 2025, he launched the DIRT TRAP—an la micro-grow, merch showroom & content lab. weekly DIRT REPORT drops. limited phenos. collabs in the cut.
DIRT GAWD WINS
for 4/20 2025, jeu green won best gas at the billy awards hosted by astor club in nyc. the DIRT cut officially entered the elite flower convo.
OG VS OG SHOWDOWN
now the champ defends his crown. jeu green faces trap jesus & his iconic 91 OG in a live flower battle. hosted by proper doinks at first smoke of the day, with blackleaf judging—it’s a certified banger.
CULTIVATOR. CREATOR. CULTURE SHIFTER.
jeugreen turned “dirt” into design—1 OG cut into a movement. DIRT isn’t hype—it’s heritage. he’s not scaling up—he’s writing a blueprint for small-batch growers to win.
respect the grower 🪴
Youtube Video
— Nugg Notes
sources:
•Jeu Green official site — showcases the “DIRT / Respect the Grower” merch line, confirming the brand mantra’s evolution into apparel and lifestyle products.
•ConcertArchives profile — notes Jeu Green as a “lyricist/producer/studio-owner from the South Shore,” owner/engineer of Scrap Yard Recording Studio in Avon, and graduate of the New England Institute of Art.
•SoundCloud bio — lists “Boston/Los Angeles” as home bases and links to early hip-hop releases (2013-2017), underscoring his music-first years before full-time cultivation.
•All Def Music / “OK” video (YouTube) — 10-year-old performance clip introduces “recording artist Jeu Green (Boston, MA),” verifying the rap era that predates the DIRT brand.
•Apple Music listing — “Respect the Grower – Single” (2024) — documents the September 2024 release of the grow-anthem track used as booth walk-up music at trade shows.
•Apple Music discography (“Big Blunt Smoke” & other singles) — shows a steady catalog from 2020-2024, illustrating how sound and soil remained intertwined in his career arc.
• @properdoinkstv Twitter & Instagram
• @jeugreen twitter & instagram
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