From Budtenders to Breeders
SD Cookie Jar was founded in 2012 by two longtime friends working behind a dispensary counter, both tired of mid-grade product and chasing better flower. They made a pact to grow the best cannabis they could. One partner moved on eight years ago. The other stayed behind—cultivating, refining, and running the brand solo ever since.
The Dunkaroos Drop
Before hype culture and social rollouts, there was Dunkaroos. Bred in 2012 from Forum Cookies × True Power OG, it offered creamy dough terps with vanilla gas—real smoker’s candy. There were no seeds, no clones, and no second runs. Only one place to find it: in the jar.
Early Cuts and Cookie Waves
Locked in early with Forum GSC and Sunset Sherb, SD Cookie Jar focused on pheno hunting, dialing in flavor, and perfecting their cure. By 2015, their purple-laced jars were quietly earning a reputation across San Diego. No branding tricks—just loud flower in clean eighths.
Exclusive by Design
The brand never chased scale or visibility. Their King Candy male—Forum Cookies crossed with Candyland—was used exclusively for private projects and boutique releases. The jars remained limited, but the quality never dipped.
Collabs and the Craft Circle
In 2024, SD Cookie Jar collaborated with Malibu and GOAT Global Westwood on a living soil drop called Baker’s Dozen. It was a 7g release showcasing full SD Cookie Jar genetics—available only through trusted curators like GOAT, Packs Fifth Avenue, Thee Gasstation, PBS.NYC, G_Gerbo, and others. With heavy alignment to figures like Fiya Farmer, the brand continues to push flavor-first flower that speaks without needing a microphone.
Jar Before the Fame
There were no influencer campaigns. No staged hype. Just cold rooms, photo-ready trichomes, and consistent airtight cures. While trends came and went, SD Cookie Jar kept its head down and its quality up.
Solo Grower. Cut Curator. Cookie Chemist.
Now over a decade in, the brand is still dropping rare genetics and exclusive cuts. Dunkaroos wasn’t a product of the moment—it created one.
Cut from dough. Sealed in legend.
Youtube Video
— Nugg Notes 🪴
sources :
•private twitter dm with @sd_cookie_jar (24 jun 2025) – brand-founder testimony
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